How it Started
Mamee Chef is a brand of instant noodles that is popular in Malaysia and other parts of Southeast Asia. The brand is owned by Mamee-Double Decker (M) Sdn Bhd, which is a Malaysian snack food company. Mamee Chef noodles come in a variety of flavors and are known for their unique packaging, which includes a fork and a small sachet of seasoning oil. The noodles are often enjoyed as a quick and easy meal, and have become a staple of Malaysian cuisine.
The Details
In the film, Mamee Chef focuses on its two new special flavours for the year, lontong and rendang, and shows how it can fuel an fun and exciting Raya this year. ‘Sinaran Syawal’ by Mamee Cheff also bestows blessings to Malaysians this Raya, as the self-titled song implies a bright Syawal celebration.The title of the song also plays on the popularity of Sheila Majid’s ‘Sinaran’, known as one of her signature songs since the 80’s.
“Sheila Majid is known to be one of Malaysia’s most legendary singers and is commonly referred to as ‘Malaysia’s Queen of Jazz’, so this collaboration of a legendary singer with legendary flavours through Mamee Chef would bring legendary vibes for Raya,” said Mandar Wairkar, the creative director of MBCS.
“At the same time, we wanted to add a pleasant surprise in order to connect with the youth, and Kugiran Masdo was a natural choice to introduce Mamee Chef’s Lontong and Rendang Legenda as the go-to convenient meal for the festivities,” said Wairkar.
The film was directed by Fadzly Tajuddin and produced by Mastermind Group and was made to bring Mamee Chef’s authentic flavours to its consumers in an exciting and relevant way, according to How Yuan Yi, the chief marketing officer of Mamee-Double Decker. “What better way to showcase easy-to-whip-up meals that resonates familiar festive flavours than through a star powered film with renowned local music talents?” he asked.
The Result
MAMEE-Double Decker (M) Sdn Bhd has launched its first Mi Goreng Flavour Rendang Legenda with Malaysia’s Queen of Jazz Dato’ Sheila Majid. The legendary Dato’ Sheila Majid has turned the new Mamee Chef Mi Goreng Flavour Rendang Legenda into a legendary mi goreng that is said to be authentic.
